What Information Does Heineken USA Gather About Visitors To Its Web Site?
Heineken USA collects personally identifiable such as your e-mail address, name, address and/or telephone number, password, purchase history and commitments (if applicable), as well as anonymous demographic information that is not unique to you, such as your ZIP code, age, gender, preferences and interests. Like many web sites, we also use "cookies", which are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser to enable our systems to recognize user preferences and to improve your future visits to this web site. You can set your web browser to notify you when you are receiving a cookie and choose to reject it. However, rejecting cookies may effect the performance of this web site and prevent you from accessing certain Heineken information.
How Does Heineken USA Use The Collected Information?
The information provided by visitors through site registrations, on-line surveys or otherwise may be stored, analyzed and used to improve our products and services, gain aggregate information on what pages people visit as well as to customize future visits to the site (as applicable) and inform you of products, services and special promotions that may be of interest to you. We may also track the Internet addresses of our visitors and analyze this data for trends and statistics, however, this information alone will not allow us to identify who you are.
You can also "opt-in/opt out" of certain uses of your personal information as well as review or request changes to your personal information by following the instructions on the web sites.
Does Heineken USA Share the Information it Receives?
Information about our visitors is an important part of our business and we are not in the business of selling it to others. Your personal information may be shared with other Heineken business locations throughout the world and as described below.
Heineken USA may share information with other companies employed by it to perform functions on our behalf such as analyzing data and providing marketing/fulfillment assistance. These companies have access to information needed to perform their obligations, but may not use it for any other purpose and are required to maintain the confidentiality of such information.
Other than as set forth above, you will receive notice when information about you might go to third parties and you will have an opportunity to choose not to share such information.
Heineken USA works to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts your information. We cannot, however, guarantee complete security of your information.
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